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Weaving heritage into modern Scottish culture
In April 2027, the historic market town of Crieff will become the epicentre of Scotland's spring calendar. Scotland’s Tartan Festival is a premium, multi-zone cultural campus bringing together global visitors, regional artisans, and next-generation designers.
From a spectacular town-centre Clan March led by the Comrie Pipe Band to cutting-edge contemporary fashion shows, expert-led ancestry hubs, and a high-energy evening Ceilidh, this is where tradition meets innovation.
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What to expect from the
Festival Experience
We are planning an incredible line-up for 2027. Scotland’s Tartan Festival is taking over with a high-octane celebration of contemporary style, deep-rooted heritage, and legendary Scottish hospitality. From morning light until the final dance at midnight, we are creating an unforgettable weekend.
Here's a taste of what is heading your way:
The Spectacular
March of the Clans
Watch the town centre come alive in a vibrant sea of colour as a massive pipe band procession marches through the heart of Crieff to officially open the festival gates.
The Main Stage &
Tartan Ceilidh
Experience the absolute best of modern Scottish music. Enjoy acoustic folk, powerhouse piping, and traditional sessions by day, before the main arena transforms into a high-energy, stomping evening ceilidh.
The Fashion & Design Showcase
Tartan like you have never seen it before. Discover cutting-edge contemporary fashion shows, runway styling, and next-generation design exhibitions rewriting the rules of Scottish textiles.
The Wonder of Whisky
& Food Village
Savour the very best of the country's larder, featuring expert-led masterclasses in the drinks pavilion alongside a signature headline hog roast and street food from award-winning makers.
The Interactive
Heritage Campus
Get hands-on with history. Try your hand at a massive community loom, track your lineage in dedicated ancestry labs, or watch fiery live Highland dancing displays.
The Creative
Kid's Zone
A fully dedicated space for the next generation of festival-goers, featuring interactive craft workshops, storytelling sessions, and active family entertainment running all day.
Partner with us
Backed by a strategic economic impact model, Scotland’s Tartan Festival 2027 is designed to drive long-term tourism, high-value commercial alignment, and regional pride. We are building a premium, curated cultural destination in Crieff, and we invite forward-thinking partners to join us at the foundation stage.
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Investors & Corporate Sponsors
Gain high-impact brand visibility across multi-zone festival arenas. From Main Stage naming rights to exclusive branding during the spectacular town-centre Clan March, our tailored sponsorship packages connect your business with thousands of dedicated cultural tourists. Sponsors will also receive exclusive invitations to our prestigious VIP Launch Reception at The Glenturret Distillery.
Artisans, Designers & Producers
Showcase your brand within a premium, vetted environment. Our Scottish Artisan Market and Food & Drink Village are strictly reserved for high-quality, authentic Scottish makers, ensuring an exceptional, high-spending audience for your products.
Our Festival Ambassador
We are seeking an influential, passionate voice to champion contemporary Scottish craftsmanship, textiles, and heritage on a national and global scale. As the official face of Scotland's Tartan Festival, lead the historic procession, open the celebrations and align with a legacy project driving genuine cultural renewal.
The force behind
the Festival
Scotland’s Tartan Festival is delivered by Experience Crieff, working in close, proud collaboration with local tourism groups, creative hubs, and independent business networks.
By focusing on a "Local First" procurement strategy, we ensure that the economic footprint of the festival directly benefits our local hospitality, retail, and accommodation sectors. Every activation is designed and delivered alongside the Perth and Kinross Council Events Team to guarantee world-class safety, compliance, and professional execution.
Experience Crieff: It's yours to discover.
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